It’s all about local
One of the key secrets to SEO is understanding your niche. If you are a local small business and you do most or all of your business locally, then your map to the top of the search engines for keywords that will bring business is within you grasp, and easier than you might think.
Let’s say you have a small fence company in Miami. You’ve heard good things about the internet but you have no idea where to even start to make it work for your business. So, you go out and spend a bunch of money having a web company put together a web site, or even worse you or a friend takes a stab at it. Even if the site looks great it might not be generating the type of income that you wanted. All that work and money and you don’t even show up in the first few pages when you do a search on Miami fences. STOP RIGHT THERE!! The magic word is in the search term. You just did like most local consumers did and typed in the location and the keyword for what you wanted. The problem is that keyword search string (Miami fence) is no where to be seen on your web site or in your domain name.
Even if a potential customer did find it, the only way you have for them to contact you is via phone. No email address, no lead form to fill out, nothing. So you are asking that potential sale to stop using the computer, go find a phone and give you a call. Maybe it’s early in the morning or late at night. Or it could be right smack dab in the middle of the day but alas, it goes into voice mail.
At SEORaleigh we take all the wonder out of it and we get under the hood of your web site. Once inside we optimize not just the copy your consumers see, but the html code underneath. We make sure it is compliant with all current html standards. We tweak here and there and soon you begin to see your web site showing up on the first page for some of those important search terms. Leads from the internet begin to happen on a more frequent basis, and you actually start seeing sales as a result.
